his presentation from an expert in the field will include topics such as: • Adapting products and services to be more profitable • How can I better serve my customers? • How should I price my products and services? In this webinar for B2C, we will discuss some of the marketing and pricing methodologies to maximize the profitability of products. Innovative companies like Apple, Garmin, Polaris, and Kraft Foods Group thrive on releasing a continuous stream of innovative products into the B2C [Business-to-Consumer] Channel. In this webinar, we will discuss some of the marketing and pricing methodologies they use to maximize the profitability of their products; methodologies in which small businesses can readily adapt to their innovative products and services so that they maximize their profitability also. Foods, fashion, niche publishing, seasonal products, arts & crafts, electronics, legal services, business services are just some of the businesses where innovation provides consumers with new purchasing choices.